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WHICH OF THE FOUR ARE YOU?

What path should you follow in life?

Your Path to Genius

When you follow your natural genius, life becomes a joy. But if you focus on your weaknesses, everything becomes hard work. Take the free, one minute Genius Test, and discover your genius.

The Genius Test is a free ‘light’ version of the Wealth Dynamics and Talent Dynamics tests designed by Roger James Hamilton. These tests are more detailed and give you one of eight different profiles, each with detailed strategies and case studies to learn from. These have become leading systems with organizations and entrepreneurs around the world.

Wealth Dynamics

The Wealth Dynamics tools and assessments are most effective when used by business owners and entrepreneurs to help them identify their path to wealth.

Many people think that there are hundreds of routes to wealth. With Wealth Dynamics, you'll see that there are actually only eight paths to wealth and that one of those paths is the correct one for you. These paths are highlighted by the successful people who have achieved wealth through following their natural path. This is to say, they found the wealth dynamic match that suited their talents. Could you imagine Richard Branson as a footballer, or Bill Gates as a fish monger? No, they discovered the talents they were born with and capitalized on them. They followed a path that they loved, their path of least resistance and they excelled at it. Wouldn't you like to find your path, benefit from your natural strengths and excel?

Created by Roger James Hamilton, Wealth Dynamics (and it’s sister tests, Talent Dynamics and the Genius Test) has been used by over 500,000 entrepreneurs around the world.


Why does Wealth Dynamics work so well for entrepreneurs?

There are similar elements within Wealth Dynamics and popular psychometric tests, as they all have a common modern origin in Carl Jung’s work on archetypes. But Wealth Dynamics is different in that it provides an intuitive structure, practical strategies, modern role models and a link back to the roots of profiling 5,000 years ago.


Most job-seekers have been through the experience of taking personality tests of one kind or another. Wealth Dynamics is unique compared to other personality tests in the following five ways:


Tailored to entrepreneurs

Wealth Dynamics doesn’t put you in a box, but highlights a formula and path specifically for entrepreneurs, with role models to follow.


Synchronized to time

In fast changing times, Wealth Dynamics is the only personality test which shows you how your strengths link to the cycle of time.


Intuitive and easy to follow

While many personality tests are not easy to explain to others, once you know the eight profiles and how they link to the way we create value and leverage it, it’s easy to explain and apply to others.


Linked to your flow

You can use Wealth Dynamics immediately to directly grow your flow, and use the GeniusU mission to measure your flow.


Linked to your entrepreneurial spirit

Through its link to the I Ching and the five Chinese elements, Wealth Dynamics links to the fifth element - spirit, your purpose, and the question ‘why’.

Talent Dynamics

The Talent Dynamics tools and assessments are best used to help team members understand how they add the most trust and value to a team.

Team dynamics is one of the overlooked parts of a business. Yet it affects so much of a how a business operates, from the individual in the team to the company as a collection of teams to the entire market place.


If a team is out of sync or out of flow, things happen slowly or at worst not at all, accuracy levels decrease, absence increases, motivation is lacking and an unhealthy degree of competitiveness enters the workplace. The team members fail to trust one another. The team fails to work effectively. The business suffers. Does this problem sound familiar? When looking at a business you need to identify areas where value and trust is lacking and how team work is being blocked.


is accredited to the highest standards of the Talent Dynamics pathway. Affiliate can help you improve and manage performance in your enterprise.


Imagine a team that worked well together, could anticipate each other and could back each other up. A team fully ‘in flow’. What economic impact would that have on your business or organization?


Every person has something of value they bring to the team, a strength or a talent. This needs to be harnessed and encouraged to bring value to the team and increase the level of trust.


Every person has something of value they bring to the team, a strength or a talent. This needs to be harnessed and encouraged to bring value to the team and increase the level of trust.


Talent Dynamics works because it delivers results in performance and profitability. It aligns your team to the spirit and purpose at the heart of your organization.

The Wealth Dynamics profiles are the gate way to a more productive state called ‘flow’. Flow can be thought of as the path of least resistance, where you add the most value and get the most done.

Each of the Wealth Dynamics profiles has its own strengths and challenges. When working by yourself there is little you can do except understand why certain tasks and roles drain you, while other jobs excite and energize you. Yet no one truly works alone. Everyone has a group or team of partners, clients and suppliers. It is in the team where the Wealth Dynamics profiles become extremely useful to help a team to gel together and spot potential opportunities to work better. As each of the Wealth Dynamics profiles has its own strengths and challenges, they can be used together in a team setting to cover potentially challenging tasks and ensure that each team member gets into and stays in flow.

The Eight Wealth Dynamics Profiles

01

THE CREATOR

Visionary, creative, optimistic and stimulating the Creator is the one that can get things started. As they have so much energy and so many ideas they can sometimes struggle to get things finished.

(Examples: Steve Jobs, Walt Disney, Richard Branson)

Creators are the best at getting things started and although quick to create chaos, they can also be surprisingly creative at finding ways out of trouble. Always put them in charge of new projects but move them on to the next creation once their job is done.

Creators can’t resist creating. They keep creating long after they have run out of resources, money and other people’s patience. In fact, they have their greatest creative breakthroughs after most others would have given up.

Creators come in two forms: the introverted Creators are the inventors, working on many new ideas or projects at the same time. The extroverted Creators are the pioneers, innovative but focused, creating not just products but businesses as well.

Before Walt Disney’s first animated movie was finished, his distributor went bankrupt. Before his second movie was finished, he ran out of money himself. To produce the now famous “Steamboat Willie” featuring Mickey Mouse in 1927, strapped for cash, he wrote to his brother Roy: “Slap a big mortgage on everything we got and let’s go after this thing in the right manner.”

Creators are excellent at getting things started but often terrible at completing. To get into flow, Creators need to stay focused on creating and surrounding themselves with a team or partners who can execute better than they can. In this way, they create far more value for everyone.

Many Creators do not make the best leaders as they run faster than their teams and are often on to the next project before the last one is completed. The world is full of frustrated Creators who have started a project and are now stuck running it. They did a great job creating it but now do a mediocre job trying to manage others (often blaming their team for not “keeping up”).

They can move at an incredible speed but can leave big waves behind them.

02

THE STAR

Vibrant, energizing and image driven the Star is the one that can get in front of people. They have the charm and the people skills to convey messages but they sometimes struggle to find the right message.

(Examples: Oprah, Paul Newman, Bill Clinton)

Stars are the best promoters and need to lead from the front. Give them the chance to shine and give them the space to deliver results without tying them down. Give them support and they will be the best spokesperson for the group. Discourage them and they will be the biggest critic.

Stars steal the show. Stars get their most valuable feedback in the spotlight and find their flow while on their feet. As a result they are able to create attraction on the fly and it is their personal magnetism that is their greatest value. As creative performers, Stars have an inner confidence that drives them to step up and take the lead. However, others sometimes see this as overconfidence.

Reflecting on his outlook, Arnold Schwarzenegger comments, “I knew I was a winner back in the late sixties. I knew I was destined for great things. People will say that kind of thinking is totally immodest. I agree. Modesty is not a word that applies to me in any way – I hope it never will.”

Stars are naturals at creating a unique identity for themselves. It is their personal brand that attracts others. They get frustrated that others cannot do what they can do and so make poor managers without the right people to support them.

Stars take their cues from the reaction of those around them. The more they stand out, the more they feel at home and the more they attract. Stars are best off when left to create but rather than creating products they are best at creating the performance.

Stars are quick thinkers who think best on their feet and in front of others. It is easy for Stars to lose their spark, as they are an open reflection of their environment. They get in to flow not by cutting their light but by shining it on others.

Stars get in flow when they have a great idea or project to focus on and grow.

03

THE SUPPORTER

Relationship focused and good at confidence building the Supporter pulls the team together. Excellent with people they sometimes put the team before the facts, missing important details. Although all the Wealth Dynamics profiles can lead, the Supporter is the best team leader.

(Examples: Steve Ballmer, Jack Welch)

Supporters are the best leaders but don’t expect them to come up with the plan themselves. Build a plan and set the goals with a Supporter and then let them lead the team towards the plan. Let them set their own management style and their own agenda. Always give them an environment of fun, variety and celebration.

Supporters get busy lighting up others. Supporters are the strongest leaders, as they can turn value into action by encouraging and motivating.

As Jack Welch says, “Information moves so fast today, and everyone has more information than the CEO does. So the only role of the CEO is to be out there energizing people and turning this information into action.” Supporters are masters at energizing teams by giving them the confidence they need to succeed. Quoting Welch again, “Giving people self confidence is by far the most important thing that I can do. Because then they will act.”

Supporters supply the glue without which great plans would crumble. Successful Supporters in life have chosen the right person or company to support and have stayed for the long term, building a team that is often as loyal to them as the company.

Supporters are outgoing, loyal and fantastic networkers. Their value is in the heat of the moment – the relationships they create and the enthusiasm they can offer. Left to themselves they often get indecisive and lost – like fire without wood. When given the opportunity to build their own team, the team can outpace, outsmart and outperform the most quick-witted competitor.

Successful Supporters have built their reputation around their ability to mobilize teams to perform. In an innovative environment they thrive, with new products or projects adding fuel to the flames. The sharper the products, the smarter their marketing and leadership. Innovation, though, is left to others as Supporters are too busy leading from the front to have their head in the clouds.

04

THE DEAL MAKER

Outgoing, entertaining, approachable and mischievous the Deal Maker seems to know everyone and know all the latest news. Easily distracted by the people they meet and the news they hear they can sometimes lose touch with the plan.

(Examples: Rupert Murdoch and Japan’s richest man, Masayoshi Son)

Deal Makers are the best peacemakers and will leave everyone feeling good. Don’t expect them to go out cold calling as they thrive on building the relationships they already have. Work with Deal Makers to nurture the relationships within the team. When things get too hot, Deal Makers will cool it down. A Deal Maker lives in the present.

As Donald Trump said, “I try to learn from the past, but I plan for the future by focusing exclusively on the present. That’s where the fun is.”

Of all the Talent Dynamics profiles, the Deal Makers rely most on the relationships around them. A Deal Maker’s value grows as they become more accessible. They are constantly on the phone and on the move. They create most value by spotting connections around them. Once the deal is done, the new value created enriches everyone involved.

Successful Deal Makers don’t try and shape their surroundings to suit them but shape themselves to suit their surroundings, listening and learning before acting.

While others may burn relationships to build bridges, Deal Makers will burn bridges to build relationships. After all, who needs a bridge when you are the bridge? Deal Makers are the great connectors and the best ones understand how to grow value for everyone with every connection and introduction they make.

Deal Makers get into flow by having a strong brand or product to talk to others about. They love to recommend others and get into their flow when not focusing on themselves. Deal Makers shine when given a project or task to gain support or enrollment for; when they can speak passionately on behalf of the needs of the team.

05

THE TRADER

Sensory, balanced, observant and insightful the Trader has the finger on the pulse of what is happening. Although highly effective when in the thick of things, they can sometimes struggle without a definite routine.

(Examples: George Soros, John Templeton and Jim Roger)

Traders are your best negotiators as they are looking for balance and fairness. They will always get you the best price, in both what you buy and what you sell. Traders will have their ear to the ground in your market and your team and they will always look for harmony and equality in the team.

As Traders are sensory, they are also the best at customer service and market research, finding balance by seeing both sides. They are also great at managing ongoing projects by bringing people and systems together to deliver results. They love buying and selling things, whether getting a bargain at the flea market or making millions trading in the property market.

They are naturally detached which enables them to remain grounded while others might be losing their heads. Value comes from waiting for and surfing the right wave while others get caught in the current. When asked if he went with the herd or against it, famous market trader George Soros replied: “I am very cautious about going against the herd; I am liable to be trampled on. The trend is your friend most of the way.”

Successful Traders are always on the look out for what is happening around them and how to quickly add value with a conversation here or an action there. They work best when they are hands-on and in action, rather than being left on their own.

If you think about an emergency room in a hospital, this is Trader energy, where everyone is doing what is needed the moment it is needed. Traders get into flow when the team is working like this and they feel they have had a good day when it has been busy and everyone has been involved in the final result.

06

THE ACCUMULATOR

Reliable, careful, considered and meticulous the Accumulator has all the facts and gives the best advice. Despite having a firm grasp of what is happening they sometimes struggle with deciding what to do.

(Examples: Warren Buffett, China’s richest man, Li Ka Shing, and the co-founder of Microsoft, Paul Allen)

Accumulators are your best ambassadors. They are reliable, get things done on time and don’t make rash decisions. Accumulators make the best project managers, when a task or a project needs to be delivered reliably on time and budget. They are the reliable organizers in the team.

Accumulators always prepare and the most successful ones can be found doing their homework. As Warren Buffett said in an annual report, “Noah did not start building the Ark when it was raining.”

Accumulators often fail as a result of keeping too much to themselves, rather than building the team who will network and speak on their behalf. They rarely act on impulse and fail if they have not set the rules to take action. Often accused of procrastinating, they simply need more data to make an informed decision.

When Buffett appeared on the TV program, Money World, he was asked what investment advice he would give a money manager starting out. “I’d tell him to do exactly what I did 40-odd years ago, which is to learn about every company in the United States that has publicly traded securities.” Moderator Adam Smith said,
“But there are 27,000 public companies.” Buffett replied, “Well, start with the A’s.”

The Accumulator is the safest of the profiles, relying on a system of small steps to achieve success. The best plans often go wrong when we wander off the beaten path. The natural Accumulator becomes successful by sticking with what works and taking the steps better than others.

Accumulators prefer to be recognized for the results of their hard work and are happy being on their own until they are ready to present what they have been doing. When they are in a team, they get into flow by being the anchor for the team and to be the one that people go to for dependable, objective advice.

07

THE LORD

Controlling, cautious, organized and detailed the Lord has eyes on every fact. Despite being very organized they sometimes act very slowly, confident only when everything is covered.

(Examples: John D Rockefeller, J.P. Getty and Sergey Brin from Google)

Lords are your best analysts. Give them the space to study the detail and to deliver the data. Don’t ask them to go out and network, as they are strongest when focused behind the scenes. When you need to keep count or keep score, give the job to a Lord. They will always be the most reliable to keep track.

Lords love the detail, and are renowned for their thrift. One of the world’s most successful Lords, John D Rockefeller said when reflecting on his life, “How well I remember the words of my mother, willful waste makes woeful want!”

Lords value numbers over people and don’t have time for politics or niceties. They would rather deal with simple legwork than fancy footwork. Lords love certainty and hate risk. They also prefer to keep to themselves. Those in the team who have not yet found their true value have often failed to see their greatest strengths; analytical skills, risk aversion and need for control.

When momentum grows, many Lords cannot resist their tendency to micro-manage. Numbers and detail respond well to this but people tend to object. For this reason, Lords need to be managed well and valued for what they are good at so they don’t get voted off the team for all the wrong reasons, with the team ending up with no one watching the details.

Lords love certainty and are most comfortable with routine, where they know what comes next and they have a chance to check the results to see if they came out as predicted. Lords love to get things right and they love it even more if the team or the system gets things right. This means they are great score keepers and test takers and get into flow when they are given clear feedback and results that they can improve on.

08

THE MECHANIC

Innovative, detail oriented and a perfectionist the Mechanic loves getting their hands dirty and making systems better. Because of this drive for perfection they sometimes get caught up in the detail, forgetting about the rest of the team.

(Examples: Sam Walton, Ray Kroc and Amazon.com founder, Jeff Bezos)

Mechanics are your best completers. They will wrap up the process and find smart ways to do it better next time. Don’t ask a mechanic to start from scratch but give them an existing process or product to improve on. They work fine on their own and often find social situations uncomfortable. They are perfectionists, which is why they cannot resist finding ways to do things better.

One of Henry Ford’s maxims was: “Everything can always be done better than it is being done.”

Mechanics tinker. They get hands-on with their systems and prefer to study how to improve things with their hands dirty. As a result, they have little interest in impressing with or indulging in their appearance. Mechanics can quietly tinker in the background on their own, taking apart and putting together things that already exist. They are much more comfortable with measurable things like data and details than complicated things like people and their emotions.

What they build tends to be built to last. Endless perfectionists, the Mechanics will keep finding ways to improve their system or process, making things simple and smart, whatever the product or service they deliver – whether it is cars, burgers or internet search.

Successful Mechanics have overcome their need to be involved with everything and have focused all their efforts on the engine of the business, while others look after the styling and upholstery. As they pass over people management to others and focus on efficient operations, they find their flow. After all, it’s easier to fix a process than to fix a person.

Mechanics get into flow by bringing order to chaos. They get fulfillment from completion and a job well done, so they get into flow by having a series of smaller projects to complete than one large activity that is never done.

TEST 1

Your Genius

Which path would support you to feel like a genius? When you follow your natural genius, you live life with less resistance - and joy and success naturally flow towards you. Take the simple and free Genius Test and discover your genius.

TEST 2

The Millionaire Master Plan

Learn which of the nine levels of the wealth spectrum you are currently at, and how understanding this master plan is critical to knowing the next step you will need to take in your entrepreneurial journey.

TEST 3

The Wealth Dynamics

Discover which of the 8 entrepreneurs paths is yours, and how this insight will transform the way you design your ideal business. The Wealth Dynamics test has nearly been taken by one million people around the world, and helped them to align their life to where their natural flow is.

TEST 4

The Talent Dynamics

Learn how your personal path is linked to how you grow your trust and flow in high performing teams with the Talent Dynamics Test. Find out the steps to become a world class leader by understanding your team and organizing them by how they naturally grow their trust and flow. 

TEST 5

Your Passions

How can you align your life to your passions? You will gain clarity about how to align your life to your most important passions. Learn how to redesign how you learn, live, earn and give in a way that sparks your passions.

TEST 6

Your Purpose

Finally discover your true ‘why’ with the Purpose Test, and learn the key steps to align your daily life to your deepest meaning and motivation. Align with others who have the same purpose as you and give back through our partners, Buy1Give1.

About Entrepreneurs Institute

This site is an approved Entrepreneurs Institute Microsite for Wealth Dynamics Practitioners to provide entrepreneur mentorship and training to their network. Designed for your smart phone, tablet and laptop, Entrepreneurs Institute serves as a virtual mentor, giving you both a compass and a road map for the most effective path to take from where you are to where you’re going. At the heart of Entrepreneurs Institute is the Lighthouse Library, which divides the journey of creating wealth and delivering value into 64 clear, time-tested stages of evolution that every successful entrepreneur travels through.

Connect with the Entrepreneurs Institute community at: Facebook/EntrepreneursInstitute